Our Blog
Level Up Your Business with Our Brand Workshops
Level Up Your BusinessHow can your business connect and build lasting relationships? It's about clarifying your message and communicating, clearly, how you add value. It's also about talking to people as humans. No jargon needed. We can help you. We cut through the...
Why Content Gets Cut Through
Why Content Gets Cut Through Content marketing is fast becoming one of the most reliable methods to connect with audiences. In fact, the 2021 “What Buyers Want from Content Marketing” Contently report shows that content marketing is gaining prominence. Why? Due to...
What are your brand values?
What are your brand values? Leona McDaid I established whathappensnext to help businesses think and act like the best brands in the world. I really believe that any business can become a brand. How do I do this? By giving innovators, entrepreneurs and leaders the...
Archetypes in Brand Storytelling
Archetypes in Brand Storytelling Did you know that we use archetypes to help shape the brands we work with? The above mock-up is a sneak peek into how a Sage archetype could be visually translated by author and stylist Annmarie O' Connor in our Brand You:...
Why Invest in Your Personal Brand?
Why Invest in Your Personal Brand?Leona McDaid What qualifies me to help YOU build your personal brand? As part of my varied career in brand communications, I’ve worked with many business owners, future leaders, creatives, organisation heads, and managers to build...
How to Build A Personal Brand
How to build a personal brandInvest in you this yearWords: Leona McDaid The era of remote working is amongst us and for many it’s an opportunity to reclaim precious time in our day to day lives. But what are you doing with this extra time? Some of us are working...
Back to the Workwear Future: How to Dress in 2021
Back to the Workwear Future: How to Dress in 2021 Words: Leona McDaid What is the future of workwear? I took some time to talk style and workwear in 2021 with our new collaborator Annmarie O’Connor. Stylist and author Annmarie O’ Connor knows a thing or two about...
Why Your Brand Story Matters
By now you’re probably familiar with the rising star that is Sonia Deasy. As Co-Founder andCo-CEO of skincare brand Pestle & Mortar, she has rocked the Irish skincare market. An appearance on the American US shopping channel QVC a couple of years ago, resulted in her line of products selling out in just seven minutes.
