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The Power of Colour

The Power of Colour Annmarie O' Connor It can be argued that the feelings associated with colours are merely symbolic. Be that as it may, might they also prove equally efficacious in helping us keep it together, even if things are falling apart?Colour affects our...

Personal Branding

How to Build A Personal Brand

How to build a personal brandInvest in you this yearWords: Leona McDaid  The era of remote working is amongst us and for many it’s an opportunity to reclaim precious time in our day to day lives. But what are you doing with this extra time? Some of us are working...

BrandStory

Why Your Brand Story Matters

By now you’re probably familiar with the rising star that is Sonia Deasy. As Co-Founder andCo-CEO of skincare brand Pestle & Mortar, she has rocked the Irish skincare market. An appearance on the American US shopping channel QVC a couple of years ago, resulted in her line of products selling out in just seven minutes.