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Why Content Gets Cut Through

Why Content Gets Cut Through Content marketing is fast becoming one of the most reliable methods to connect with audiences. In fact, the 2021 “What Buyers Want from Content Marketing” Contently report shows that content marketing is gaining prominence. Why? Due to its...

What are your brand values?

What are your brand values? Leona McDaid I established whathappensnext to help businesses think and act like the best brands in the world. I really believe that any business can become a brand. How do I do this? By giving innovators, entrepreneurs and leaders the...
Why Your Brand Story Matters

Why Your Brand Story Matters

Why Your Brand Story Matters By now you’re probably familiar with the rising star that is Sonia Deasy. As co-founder and co-CEO of skincare brand Pestle & Mortar, she has rocked the Irish skincare market. An appearance on the American US shopping channel QVC a...