Brand storytelling

A strategic brand & content studio

We solve problems

Are you investing time and resources into creating content for your brand but seeing very little or zero return? We believe content must have a clear purpose and that brands need to be relentlessly relevant. Our synchronised brand and content framework harnesses strategic thinking to shape powerful brands and create content with purpose.

Creating brands that mean something

We help emerging businesses create relevant and meaningful brands and we accelerate brand growth through content.

Led by a credible, genuinely experienced brand communications and content expert Leona McDaid.

YEARS OF EXPERIENCE

INDUSTRY CONTACTS

TOP SKILLS

CUPS OF TEA

We work with innovators &

co-creators

STRATEGIC THINKING 90% 90%
CREATIVELY INSPIRED 95% 95%
SOLUTION DRIVEN 90% 90%
EXPERTISE 90% 90%

The Founder

Leona McDaid

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Leona McDaid is a brand communications and content marketing strategist.

With over 15 years’ experience, her breadth of expertise extends to PR, native advertising, content marketing, copywriting, journalism, political editorship, print publishing, digital publishing, e-commerce, broadcast, events and social. She also has experience lecturing and regularly offers guest lectures and workshops for the Graduate Business School and Journalism Faculty in Griffith College Dublin.

A passionate brand advocate, she has worked with category defining national and global brands and has a special interest in brands in the tech, e-commerce and experiences arena. She was the public relations lead for the launch of the Wild Atlantic Way.

She is a former finalist for an All Ireland Marketing Award (AIM) for Best Consumer Campaign and Best Use of Media, and winner of Best Collaboration between Agency & Radio Station with RTE Radio 1.

Over the course of her career, Leona has worked on major domestic and international brands such as BT, eir, McDonald’s, hmv, Failte Ireland, the Wild Atlantic Way and Visit Dublin.

Her work with online, digital publisher maven46 saw her act as a content strategist for campaigns with Brown Thomas, H&M, Dyson and Bulmers to name a few. She also worked as part of the editorial team specialising in content around career and personal branding.

A supporter of Irish design, she has worked with Theo+George, Edge Only, Manley and Luna & Bo.

Leona founded whathappensnext in 2020. She works with a tight knit roster of like minded clients and freelance creatives, curated over her many years working in industry and hosts virtual brand workshops.

Reviews

“From the outset, Leona had a very clear strategy for the brand development of Pure Oskar. From insights around name development, to brand positioning and then working with us to build our brand story, right through to content development and campaign planning, Leona is a very focused, yet creative strategic thinker. I’d highly recommend whathappensnext to any business owner seeking expertise in shaping their brand.”

Magda Seymour

Co-Founder and Creative Director Pure Oskar

“I’ve dealt with Leona on several occasions and she stands out amongst her peers. She is highly competent, efficient and results oriented. She understands the media landscape and content creation, inside out.”

John Meagher

Journalist, Irish Independent

“I had the pleasure of working with Leona a few times, mostly on the Wild Atlantic Way, a massive operation that brought our radio show along the West of Ireland. She’s a consummate professional and I look forward to working with her again soon.”

Ryan Tubridy

Broadcaster, RTE

“Leona brings her creativity and ingenuity to our Masters programme. The students benefit from her “real world” application of theories. She is passionate about giving students exposure to industry events such as OFFSET. In summary, she really brings the course content to life and is a highly engaging and inventive trainer.”