Brand Storytelling

Clarify your message, become a brand 




We help businesses cut through the noise with impactful, consumer-centric stories to drive growth.

We work with businesses to clarify their message to become brands and have a suite of story-led solutions to match any business stage.

Your success is our success. Where will we take you?

What Now?

1. Book consultation

2. We’ll discuss your business challenge

3. Let’s execute a plan of action

4. Grow your business

Book Consultation


“From the outset, Leona had a very clear strategy for the brand development of Pure Oskar. From insights around name development, to brand positioning and then working with us to build our brand story, right through to content development and campaign planning, Leona is a very focused, yet creative strategic thinker. I’d highly recommend whathappensnext to any business owner seeking expertise in shaping their brand.”

Magda Seymour 

Co-Founder and Creative Director Pure Oskar


“I’ve dealt with Leona on several occasions and she stands out amongst her peers. She is highly competent, efficient and results oriented. She understands the media landscape and content creation, inside out.”


John Meagher

Journalist, Irish Independent

“I had the pleasure of working with Leona a few times, mostly on the Wild Atlantic Way, a massive operation that brought our radio show along the West of Ireland. She’s a consummate professional and I look forward to working with her again soon.”


Ryan Tubridy

Broadcaster, RTE

“Leona brings her creativity and ingenuity to our Masters programme. The students benefit from her “real world” application of theories. She is passionate about giving students exposure to industry events such as OFFSET. In summary, she really brings the course content to life and is a highly engaging and inventive trainer.”


Aine McManus

Head of Faculty, Graduate Business School, Griffith College Dublin

     Shaping brands through storytelling





We work with innovators &


  • EXPERTISE 90% 90%

The Founder

Leona McDaid

Leona McDaid is a brand communications and content marketing strategist.

With over 15 years’ experience, her breadth of expertise extends to PR, native advertising, content marketing, copywriting, journalism, political editorship, print publishing, digital publishing, e-commerce, broadcast, events and social. She also has experience lecturing and regularly offers guest lectures and workshops for the Graduate Business School and Journalism Faculty in Griffith College Dublin. 

A passionate brand advocate, she has worked with category defining national and global brands and has a special interest in brands in the tech, e-commerce and experiences arena. She was the public relations lead for the launch of the Wild Atlantic Way.

She is a former finalist for an All Ireland Marketing Award (AIM) for Best Consumer Campaign and Best Use of Media, and winner of Best Collaboration between Agency & Radio Station with RTE Radio 1.  

Over the course of her career, Leona has worked on major domestic and international brands such as BT, eir, McDonald’s, hmv, Failte Ireland, the Wild Atlantic Way and Visit Dublin. 

Her work with online, digital publisher maven46 saw her act as a content strategist for campaigns with Brown Thomas, H&M, Dyson and Bulmers to name a few.  She also worked as part of the editorial team specialising in  content around career and personal branding.

A supporter of Irish design, she has worked with Theo+George, Edge Only, Manley and Luna & Bo. 

Leona founded whathappensnext in 2020. She works with a tight knit roster of  like minded clients and freelance creatives,  curated over her many years working in industry and hosts virtual brand workshops. 

Book Consultation

Grow your business

Sign up to our newsletter to get resources and industry updates