Story-led Solutions





The Signature Collection is a premium brand and content framework exclusively designed by whathappensnext.

Open only to a select group of clients,  at any given time, The Signature Collection is immersive, intentional and intuitive. After a four-month period, your business will have a strategic framework in place combined with practical tools and assets to evolve your brand and content strategy on a long-term, sustained basis.

Businesses can also choose from The Brand Strategy Suite or The Content Strategy Suite for a shorter-term project option. 


The Signature Collection

The Brand Strategy Suite & The Content Strategy Suite


Do you want to future-proof your business from competitors and create a brand with equity?

The most successful businesses stay the course by actively shaping their brand.  Consumers want relationships with brands they believe in. They choose brands with clear values, purpose and those with the potential to add value to their lives.  

The Brand Strategy Suite is a strategic and hyper targeted framework. Find out more below.



Purposeful content has a strategic role to play in business. It builds trust, creates value, shapes behaviour and drives brand growth.

Many businesses pump out content because it’s something they think they should do. Content should be effective.

It’s time to end the cycle of creating content for the sake of creating content. Find out more about the Content Strategy Suite below.

Story Studio

Content solutions for business owners or their in-house teams

Brand Consultations

Brand Mentorship for business owners or their in-house teams


A suite of workshops to amplify you or your business

What Now?

1. Book consultation

2. We’ll discuss your business challenge

3. We’ll develop a plan of action

Leona McDaid is a writer and brand communications consultant.

With over 15 years’ experience, her breadth of expertise extends to PR, native advertising, content marketing, copywriting, journalism, political editorship, print publishing, digital publishing, e-commerce, broadcast, events and social. 

A passionate brand advocate, she has worked with category defining national and global brands and has a special interest in brands in the tech, e-commerce and experiences arena. She was the public relations lead for the launch of the Wild Atlantic Way.

She is a former finalist for an All Ireland Marketing Award (AIM) for Best Consumer Campaign and Best Use of Media, and winner of Best Collaboration between Agency & Radio Station with RTE Radio 1. 

Over the course of her career, Leona has worked on major domestic and international brands such as BT, eir, McDonald’s, hmv, Failte Ireland, the Wild Atlantic Way and Visit Dublin. 

Her work with online, digital publisher maven46 saw her act as a content strategist for campaigns with Brown Thomas, H&M, Dyson and Bulmers to name a few.  She also worked as part of editorial team specialising in  content around career and personal branding.

A passionate advocate of Irish design, she has worked with Theo+George, Edge Only, Manley and Luna & Bo. 

Leona founded whathappensnext in 2020. She works with a tight knit roster of clients, guest lectures, writes, hosts workshops and collaborates with agencies to create compelling content for brands.   

Book Consultation

“From the outset, Leona had a very clear strategy for the brand development of Pure Oskar. From insights around name development, to brand positioning and then working with us to build our brand story, right through to content development and campaign planning, Leona is a very focused, yet creative strategic thinker. I’d highly recommend whathappensnext to any business owner seeking expertise in shaping their brand.”

Magda Seymour 

Co-Founder and Creative Director Pure Oskar


“I’ve dealt with Leona on several occasions and she stands out amongst her peers. She is highly competent, efficient and results oriented. She understands the media landscape and content creation, inside out.”


John Meagher

Journalist, Irish Independent

“I had the pleasure of working with Leona a few times, mostly on the Wild Atlantic Way, a massive operation that brought our radio show along the West of Ireland. She’s a consummate professional and I look forward to working with her again soon.”


Ryan Tubridy

Broadcaster, RTE

“Leona brings her creativity and ingenuity to our Masters programme. The students benefit from her “real world” application of theories. She is passionate about giving students exposure to industry events such as OFFSET. In summary, she really brings the course content to life and is a highly engaging and inventive trainer.”


Aine McManus

Head of Faculty, Graduate Business School, Griffith College Dublin

Book Consultation

Grow your business

Sign up to our newsletter to get resources and industry updates