Personal Brand Story
Creativity appears in many guises. This is epitomised in ByRo, which is arguably not your typical design space.
It’s a countryside-based, design agency nestled on the outskirts of Athy, Co. Kildare. It intentionally set up its rural base to soak up the lush surroundings and colours of the landscape, and with the company of the four-legged permanent staffer Milo in mind. It’s at odds with the usual urban hunting ground of adland afficiendos and perhaps the way of the future with remote working now an option.
Its owner, Roisin Bennett, is a creative with a love of the land, having grown up on her family farm in Westport, Co, Mayo. She’s a passionate foodie who cut her teeth working with global retail brands such as Lidl and Aldi. At the time, Lidl was just expanding into the Irish market and had a clear goal in sight: to become a leading, trusted retailer in Ireland. It was this tunnel vision that shaped Roisin’s career. The end result is always front of mind.
For Roisin, creativity is at the heart of everything she does. “We are problem solvers. We offer a wide range of services from creative concepts, branding, and marketing to consulting, agency management and production. We believe that the more creative your communication is, the more successful it will be and that is an area that we excel in. The benefit of having the right creative partner is having someone who can unlock the potential in your brand and for any business owner this is worth exploring.”
The agency sees itself as a hybrid design-led, advertising partner; an agile “go-to” that can quickly blend itself with in-house teams, big or small. Working closely with like-minded collaborators, it has a more flexible approach focused on working with creative talent that is aligned with specific projects.
It’s also family centric and has a blended work-life approach which has exposed Roisin’s two young girls to agency life, from an early age. Its rising star is the national award winning innovation and high-potential technology firm TERRA NutriTECH, who ByRo has worked closely with since its inception. The automated precision nutrition business is on an upward trajectory and is viewed at one of Ireland’s top technology brands. Roisin is a hands-on collaborator who works closely with the founders Tom and Padraig Hennessy. Now a global brand, with continued expansion plans underway, she continues to oversee all creative output as it goes from strength to strength.
With a passion for all things design, Roisin illustrates in her spare time and has created a bespoke children’s book, numerous murals on nursery walls and some of her creative concepts can be seen at the Barretstown Activity room for sick children where she spent time as a Barretstown buddy. She also loves cooking up a storm in her country kitchen using fresh produce from her home grown fruit and vegetables to complement delicious supplies from the local butchers and viola. She loves nothing more than to go on inspiring forest walks with her family to get the creative juices flowing.
“I love what I do, and I believe in the clients I work with. So every facet of my life is geared towards this. Over the years I have seen firsthand the impact powerful visual communications can have. I’ve seen a weak brand getting in the way of a company reaching its potential and I’ve seen the doors that open and the opportunities that are created when the right focus, vision and communication is applied.”
The agency has big plans for 2021 with the introduction of workshops and online courses.
“I firmly believe that we all have it within us to create a brand that really works for us and I look forward to helping other business owners achieve this for their companies too.”