What are your brand values?

Leona McDaid

I established whathappensnext to help businesses think and act like the best brands in the world. I really believe that any business can become a brand.

How do I do this? By giving innovators, entrepreneurs and leaders the tools to think bigger.

Good brands are consistent. But the best brands in the world right now have a purpose. They have a Why.

This frames everything. It’s something much bigger than making a profit. It’s a clear purpose that shapes every aspect of what they do. From the type of people they employ, their ways of working and how they’re contributing to the world. 
They also have very defined brand values that serve as a compass and sets them apart. These determine their actions and behaviours while also safeguarding their brand so it has meaning both now and in the future.

Have you considered your values lately? What does your business stand for? Values are integral to building a brand but they also play a crucial role in shaping the culture of a business.

What does your business stand for?