Leona McDaid


Hello. I’m Leona McDaid. I’m a brand communications and content specialist with experience in: editorship, print publishing, public relations, content creation, online publishing, event direction, broadcast campaigns, personal branding, strategic brand direction, brand storytelling and lecturing.  

Native Advertising

Worked as a content strategist for online data driven magazine maven46.

Content ideation, design solutions and brand partnerships.

Brand Storytelling

Brand positioning and content creation for new skincare brand Pure Oskar.

Brand strategy, strategic direction and ideation, brand storytelling and content creation.


Oversaw and developed a suite of political newspapers.
Developed a content creation division for Discover Ireland.  

Commissioned journalists, freelance writers, photographers and designers. Interviewed governments ministers, MEPs and NGO leaders.

Consumer PR

Managed teams, third parties and developed excellent relationships with clients.

PR lead for the launch of the Wild Atlantic Way, finalist in the All Ireland Marketing Awards and winner of Love Radio Award with RTE Radio 1.




Brand communications experience with B2B and tech clients.

maven46, eir, BT, Institute of Advertising Practitioners Ireland, Bibby Financial Services.

Lectured in Graduate Business School and guest lectured in Journalism Faculty in Griffith College.


Personal Branding

Personal branding workshop supported with suite of supportive material and editorial partnerships. 

Webinar with Women Inspire Network, national online editorial work and InstaLive.



Leona McDaid


BA in English & Sociology (2:1) NUI Maynooth

Post Graduate Diploma in Journalism & Media Communications (2:1) Griffith College Dublin

Certificate in Content Marketing (1:1) Content Marketing University

Associate Certificate in Graphic Design (2:1) Dublin Institute of Design

Podcasting in Practice (PRII)

Mobile Video Creation (Local Enterprise Board)

Image Consultancy & Styling (Dublin Institute of Design)