Thank you for considering whathappensext for your project. I love working with like minded co-creators and innovators who are passionate about what they do, and I’m looking forward to getting to know more about you and your business

If you choose to work with whathappensnext, you or your team will be working directly with me throughout the project. On occasion, I collaborate with freelance creatives if a project requires it however, you’ll be working directly with me throughout.

To enable me to give you my full attention, I take on limited roster of clients at any given time meaning there will be a requirement to book in advance.

By now you’ll have received an email from me with the option to book a 30 minute exploratory consultation. I look forward to hearing back from you on this and to get to know more about your requirements soon. 

What you can expect:

1 Plenty of ideas backed by strategic thinking
2 Genuine brand communications expertise
3 A passionate advocate
4 Plenty of communication (it works both ways)
5 No time wasting
6 Honesty and commitment
7 A respectful partnership

What happens after the consultation?:

After the 30 minute exploratory consultation, I’ll forward a proposal with project outlines, timings, and fee. A 25% deposit is due before all projects commence with payment terms agreed thereafter. A contract will be signed by both of us before we start.

A reminder of our key services

The Signature Collection

The Brand Strategy Suite & The Content Strategy Suite


Do you want to future-proof your business from competitors and create a brand with equity?

The most successful businesses stay the course by actively shaping their brand.  Consumers want relationships with brands they believe in. They choose brands with clear values, purpose and those with the potential to add value to their lives.  

The Brand Strategy Suite is a strategic and hyper targeted framework. Find out more below.



Purposeful content has a strategic role to play in business. It builds trust, creates value, shapes behaviour and drives brand growth.

Many businesses pump out content because it’s something they think they should do. Content should be effective.

It’s time to end the cycle of creating content for the sake of creating content. Find out more about the Content Strategy Suite below.

Brand Mentorship

Brand Mentorship for business owners or their in-house teams.

Founder – Leona McDaid

Leona is a brand communications and content marketing strategist and a lecturer in Global Branding in Griffith College Dublin. 

With over 15 years’ experience, her breadth of expertise extends to PR, native advertising, content marketing, copywriting, journalism, political editorship, print publishing, digital publishing, e-commerce, broadcast, events and social. 

A passionate brand advocate, she has worked with category defining national and global brands and has a special interest in brands in the tech, e-commerce and experiences arena. She was the public relations lead for the launch of the Wild Atlantic Way.

She is a former finalist for an All Ireland Marketing Award (AIM) for Best Consumer Campaign and Best Use of Media, and winner of Best Collaboration between Agency & Radio Station with RTE Radio 1. 

Over the course of her career, Leona has worked on major domestic and international brands such as BT, eir, McDonald’s, hmv, Failte Ireland, the Wild Atlantic Way and Visit Dublin. 

Her work with online, digital publisher maven46 saw her act as a content strategist for campaigns with Brown Thomas, H&M, Dyson and Bulmers to name a few.  She also worked as part of editorial team specialising in  content around career and personal branding.

A passionate supporter of Irish design, she has worked with Theo+George, Edge Only, Manley and Luna & Bo. 

Leona founded whathappensnext in 2020. She works with a tight knit roster of  likeminded clients and freelance creatives,  curated over her many years working in industry.

“From the outset, Leona had a very clear strategy for the brand development of Pure Oskar. From insights around name development, to brand positioning and then working with us to build our brand story, right through to content development and campaign planning, Leona is a very focused, yet creative strategic thinker. I’d highly recommend whathappensnext to any business owner seeking expertise in shaping their brand.”

Magda Seymour 

Co-Founder and Creative Director Pure Oskar


“I’ve dealt with Leona on several occasions and she stands out amongst her peers. She is highly competent, efficient and results oriented. She understands the media landscape and content creation, inside out.”


John Meagher

Journalist, Irish Independent

“I had the pleasure of working with Leona a few times, mostly on the Wild Atlantic Way, a massive operation that brought our radio show along the West of Ireland. She’s a consummate professional and I look forward to working with her again soon.”


Ryan Tubridy

Broadcaster, RTE

“Leona brings her creativity and ingenuity to our Masters programme. The students benefit from her “real world” application of theories. She is passionate about giving students exposure to industry events such as OFFSET. In summary, she really brings the course content to life and is a highly engaging and inventive trainer.”


Aine McManus

Head of Faculty, Graduate Business School, Griffith College Dublin

I look forward to working with you!

Until next time