The Content Strategy Suite
A bespoke three-staged approach
Stage 1: Content Strategy Framework
Is your content performing for your business? We believe content should have a functional role in business. In stage one, we’ll carry out a content audit to see what is and isn’t performing. We’ll investigate your audience and determine whether your content can work harder for them. Then we’ll determine how you can create addressable audiences so that you can change behaviour with the content you create and build an audience base that is an asset for your business.
Stage 2: Brand Storytelling Guide
We’ll then move towards creating a bespoke content operating model. This will shape the functional role content plays across every aspect of your business. This integrated approach will focus on adding value by conceptualising content experiences. From this, we’ll recommend tangible content formats that will become brand assets.
Stage 3: Content Creation Suite
The final stage will be the content creation stage. Using the strategic content pillars we’ve put in place, we’ll create a suite of content to accelerate your content with purpose journey.
Content Strategy Framework
Content performance review, content purpose outline, addressable audience strategy, content operating model & content product guide.
Brand Storytelling Guide
Content operating model, repurposing guide, storymapping guide, focus & formats outline, experiences, partnerships & collaboration solutions, content planner and measurement guide.
Content Creation Suite
X 3 pieces of copywriting. Choose from: blog/copy for newsletter/feature interview/case study/testimonials/copy for infographic/GIF. Alternative content formats possible with creative direction from whathappensnext.
1 Plenty of insight and strategic thinking
2 Genuine expertise, backed by real experience
3 A brand advocate
Alternative content formats possible with creative direction from whathappensnext.
Click here to see examples of previous content creation work.