by whathappensnext | May 6, 2021 | Brand Archetypes, Brand Workshops
Archetypes in Brand Storytelling Leona McDaid Did you know that I use archetypes to help shape the brands I work with? It’s also something I’ve weaved in to my workshops and lecture to students in global branding and journalism. The above mock-up is a...
by whathappensnext | May 4, 2021 | Brand Workshops, BrandStory, Personal Branding
Why Invest in Your Personal Brand? Leona McDaid What qualifies me to help YOU build your personal brand? As part of my varied career in brand communications, I’ve worked with many business owners, future leaders, creatives, organisation heads, and managers to build...
by whathappensnext | Apr 13, 2021 | Brand Workshops
The Power of Colour Annmarie O’ Connor It can be argued that the feelings associated with colours are merely symbolic. Be that as it may, might they also prove equally efficacious in helping us keep it together, even if things are falling apart? Colour affects...
by whathappensnext | Jan 7, 2021 | Brand Workshops
Back to the Workwear Future: How to Dress in 2021 Words: Leona McDaid What is the future of workwear? I took some time to talk style and workwear in 2021 with our new collaborator Annmarie O’Connor. Stylist and author Annmarie O’ Connor knows a thing or two about how...
