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Back to the Workwear Future: How to Dress in 2021

by whathappensnext | Jan 7, 2021 | Brand Workshops

Back to the Workwear Future: How to Dress in 2021 Words: Leona McDaid What is the future of workwear? I took some time to talk style and workwear in 2021 with our new collaborator Annmarie O’Connor. Stylist and author Annmarie O’ Connor knows a thing or two about how...

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Founder | Creative Entrepreneur | Brand Storyteller | Writer
whathappensnext

Leona McDaid @whathappensnext
Spring has made an appearance and what a differenc Spring has made an appearance and what a difference it makes. It's definitely about the simple things these days for sure. And while we all start to shake ourselves out of hibernation, you'll begin to notice  people getting out again (restrictions permitting) and crucially you'll also notice a growing demand to soak up new experiences both locally and nationally. 

What does this mean for your business? For many, it presents a huge opportunity to create something that taps into the moment. Now is the time to start thinking how your brand can benefit from this pent-up demand as the year progresses. 

Will your business offering stand out and capture the national mood?What sort of need will it fulfill amongst your audience? And how can you leverage the experience so that it evolves for your brand and business? Experience has never been so important so it's time to evolve to weave it in to  your brand positioning, brand content and brand bank.

Vases by @coolreedesign 

#brandstorystorytelling #experiences #planningahead
The reviews are in... Claire Ryan recently invest The reviews are in...

Claire Ryan recently invested in our Brand Consultation for her early-stage, premium lifestyle brand.

"Focused, direct and dynamic are three words that come to mind having competed the Brand Consultation with whathappensnext. Leona covered a lot of ground within a limited timescale and offered thought-provoking insights into brand positioning, persona and values, as well as brand design and strategy. A great foundation in marketing."
Claire Ryan
@bysugiclaire 

#brandstrategy #brandstorytelling #brandcommunications #brandbuilding
Looking to take your brand to the next level? I ca Looking to take your brand to the next level? I can help you get there. There is a mistaken belief that emerging businesses require HUGE budgets to create a compelling brand. Not so. 

Creating a brand strategy however, is essential. Shape your brand now so that it adds value in and outside your business in the long-term. By investing in your brand at a relatively early stage, you are future proofing your business, differentiating it and can rely on it when pursuing new markets. 

So now is the time to start thinking BIGGER. 

And good news, I will be again taking on a new batch of longer-term projects from mid-April onwards. My soon to be revealed signature package will offer a more streamlined approach for the businesses I work with. It will be specifically tailored to businesses with high potential. More details to be revealed soon. 

In the meantime, if you need a more immediate boost to your brand or even someone to bounce ideas off , check out the suite of brand workshops available on the website. Link in bio. 

#brandstrategy #brandsubstance #brandcommunications
When can I go here? #books #travel #creativity When can I go here?

#books #travel #creativity
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