The Brand Strategy Suite

 

A bespoke three-staged approach

Stage 1: Brand Differentiation Framework

What’s your point of difference? Many businesses don’t position themselves and by not doing so, let others do it for them. It’s important to define and own your positioning so you can shape how your brand evolves. It’s about distinguishing your product or service from similar ones available in the market and then defining the competitive advantage of your offering. Why do this?To show how your brand intends to show up in the market and to show what your brand does best. 

 

Stage 2: Brand Archetype Toolkit

Think of the big brands you love. The reason you love them is because it feels like a two-way relationship where you feel valued. We’ll  discover your brand archetype (subliminal brand persona) and match your brand values, purpose and mission to connect with your core audience. We’ll then hone in on your brand expression and identify how its translating visually. From there we’ll create a compelling brand story that taps into the motivations of your core audience and then we’ll conceptualise a messaging and brand tone of voice guide to keep your brand consistent.  

Stage 3: Brand Awareness Planner

Finally, we’ll chart your brand awareness journey with an interactive workshop for you and your team to boost brand awareness covering the following key areas: publicity, stakeholder engagement, profile building, outreach, partnerships and sponsorships.   

The Brand Strategy Suite

Brand Differentiation Framework

Features and benefits audit, competitor analysis, positioning strategy and statement, audience insights, brand touchpoints overview and brand consistency guidelines. 

Brand Archetype toolkit

Brand archetype discovery, audience mapping, brand values compass, brand purpose outline, brand vision statement, brand expression audit, brand story development, brand messaging guide, and brand tone of voice model. 

Brand Awareness Planner

An interactive planning session with you or your team to boost brand awareness covering the following key areas: publicity, stakeholder engagement, profile building, outreach, partnerships and sponsorships. 

What you can expect

1 Plenty of insight and strategic thinking

2 Genuine expertise, backed by real experience

3 A brand advocate

4 Plenty of communication (it works both ways)
5 No time wasting, forget death by paperwork
6 Genuine, honest feedback
7 A respectful partnership

Currently booking for Summer 2021

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